How I Grew Two Shopify Brands From Zero To 8 Figures With Meta Ads

Dear Friend,

If you’re currently running your first Shopify store, and you’re absolutely TIRED of watching those Facebook Advertising charges on your bank account with little to no profit to make up for them, then this message is for you.

But first.

Let me set something clear.

I’m not an internet expert guru. I hardly have an online presence… except for recently, when Forbes, Entrepreneur Magazine and Fast Company decided to cover my new “invention” – which I will tell you more about later.

For the past 10 years, I’ve been busy building my own brands on Shopify and helping big brands (Fortune 500) and small brands figure out this Facebook Ads thing.

As you probably already know… There’s absolutely no time for self-promotion when you’re on the Shopify and the Meta dashboard all day.

I know the struggle, because I also make my money with Shopify and Meta ads.

Just wanted to get that out of the way so you can read this without any of the skepticism that comes after clicking an ad on social media from a douchebag that got your attention. I’m not a “guru” trying to fleece you. That’s all.

Anyways… back to you. The Shopify Founder.

You built a great product, a Shopify store and you’re trying to make sales with Meta.

But now… instead of money flowing in through Shopify Payments, you’re watching Meta draining your bank account.

No sales, or little sales. The business is just not profitable. You’re basically working for Mark Zuckerberg now.

And Zuckerberg didn’t make a guide on how to make ads efficiently… quite the contrary.

The Meta AI is laughable (it just tells you how to spend more, not how to make money).

Right now, you're either tinkering with your ads manager, watching Youtube videos, asking AI…

Or you’re (over)paying an agency to make it work (guess with your money) for you.

Newsflash: Most Meta ad agencies and freelancers SUCK. They have no clue of what they’re doing.

Perhaps you’ve been burned by one or two already and you’ve lost hope.

I’m speaking from experience. Ten years ago I was you.

I opened my first Shopify site back in 2016.

I created a protein chip company. I invested all my savings (about 100k) in product development, branding, packaging, tooling, web design, and development.

I hired an agency. They built an email list. A massive pre-launch campaign on social media… and then came launch day.

Crickets.

Back in the day, I didn’t know anything about Meta ads, so I just fired the agency and hired a freelancer off Upwork to try to make it work.

And then another guy, and then another guy, and then another famous agency.

A few months in and my initial 100k investment had become 200k total? With about 10k in sales?

The freelancers said: “I figured, it will work now!”. Every week. It didn’t work.

The agency said: “We just need to spend a little bit more to make it work”. Every week. It didn’t work.

Everyone was getting paid. But me.

After months of frustration, wasting money, paying people who didn’t know what they were doing, I figured out that the only person who’d really needed to make this business work was myself.

So I dropped everyone, and started learning the art of e-commerce by myself.

For some reason (an act of God), I came across this thing called direct-response marketing. I started reading this newsletter by a guy called Gary Halbert. The no-b.s. straight to the point writing got me hooked.

I devoured all his content, and all of his recommended books. I went from Halbert to Eugene Schwartz, to Victor Schwab, to the legendary David Ogilvy and finally to a guy called John Caples.

I read his famous book called “Tested Advertising Methods” – and it completely changed my life and my business.

That’s when everything finally clicked.

I have been doing this for 10 years now. In the end, I got so good at Meta Ads that I started doing it for other entrepreneurs, and even for Fortune 500 companies.

We’re talking about some of the biggest companies in the world, such as: Mondelez International (parent company of Oreo cookies and hundreds of brands you see every day)... and Real Madrid (biggest soccer team in the world).

I grew a pet brand from zero to 8 figures in annual revenue.

I grew a food brand from zero to 8 figures in annual revenue. This one went from pure e-commerce on Shopify to national retail distribution.

The lesson is, if you want ads to work, you’ll probably have to do it yourself. Because the people who know how to are either running their own businesses, or charge an arm and a leg.

So let’s focus on making you money.

Let me tell you about my “invention” (still here?)

Here’s what I did: I used this technology called “AI” (heard of it?) to automate my workflow.

It actually took me 3 years since ChatGPT came out until I developed a version that could run ads the way I would.

So… I basically dumped my brain into this AI agent. All my crazy ad ideas (that print money), all my advanced media buying “hacks” to win the Meta action and get my ads in front of people with money (not freebies and discount seekers).

AI agents allowed me to “multiply” myself so I could help an unlimited amount of people, and that’s amazing.

I was never a fan of agencies because all they do is create a (broken) SOP, hire someone offshore and charge clients at a markup.

With AI, you can basically teach it your own way of thinking, strategies and so on. That’s what I did.

And I named it Caples, after the man whose teachings saved me (financially speaking).

I planned to keep Caples as an internal tool and use it on my own ad accounts, but after showing it to some people they literally forced me to release this to the general public.

Making money, and helping businesses take off for others is the best and most satisfying way to make money… so this is why I’m selling it.

So let me make a “balls-to-the-wall” offer for you.

If you sign up for an account today, Caples will do a complete, thorough audit of your ad account. That includes your creative, advanced settings, targeting and every single leak in your ad account, and I’ll tell you exactly how to fix it.

All you gotta do is create an account, sign up for a free trial and connect your Meta ad account.

The initial audit is completely free, and you can keep using Caples for another 7 days, also free.

The agent runs ON your account 24/7, monitoring your budget, results, and tells you exactly what to do next.

You can also ask the AI anything you like.

You’ll get an email every morning telling you exactly what to do.

All you gotta do is go to your dashboard (instead of Meta’s mess) and click APPLY. Done.

Caples will NEVER do anything without your approval (this is by design) – we’ve all heard horror stories about rogue AI agents.

One small caveat.

You’ll need to put a card on file to access the trial. I was forced to require a payment on file to filter out freebie seekers and bots who weren’t serious about growing their businesses.

But don’t worry, because I will remind you 4 days before any charge goes through, so you can cancel right away.

Or you can even just run the audit, go to your account settings, cancel right away and use the agent for 7 days, completely free.

If everything goes well and you want to keep using the agent (because it’s making your life easier and your ads profitable) you’ll get up to 33% off on all annual plans.

And I will personally hold your hand through the entire trial and onboarding process. If you need anything adjusted manually (by a pro), I will do it for you – for free during those 7 days.

I typically charge a $120k retainer + performance fees of 2-5% for this, but you can get a taste of my service for as low as $99/month. Or even completely free for 7 days (without restrictions) if you sign up for the free trial and cancel right away.

So there you have it. Let me wrap this up because I know you're busy.

If your product doesn't sell, Caples can't fix that. If you ignore the morning plan, nothing changes. If your account has no data, there's nothing to audit. I'd rather tell you now.

But if you have a real product, real spend, and you're tired of guessing… this is the thing you need. And you can try it completely risk-free.

Click here to start your free trial →

P.S. That email is my real email. It goes to my phone. I still look at ad accounts at 7am because for some reason I enjoy it. Nobody's life is perfect :)

P.P.S. If you don't want the software and you'd rather just have me run your ads… I take a handful of Shopify brands per quarter for done-for-you management. Different conversation, different price. Apply here.